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Welcome to 24social

It's good to see you. This is the help article area of the 24social system. This provides documentation and how-to guides for how to navigate and use 24social. Our articles will help you learn how to use the system and explore its features. We have categorised the help articles into sections so that you find it easy to navigate around the help area to find what you need.

What is 24social?

24social is the ultimate content & marketing tool for hospitality. The platform helps you create and push content to your venues and brands faster than before! The 24social dashboard allows you to manage your search-optimised websites in one place and easily link places and groups to specify what needs to be online. Key integrations include Collins DMN, Analytics, Stripe and Guestline with others on the road map.

We often see similar solutions that are over-engineered, which negatively affect speed, performance and running costs. Our streamlined approach will reduce the commercial overhead of multiple platforms and simplify your processes with a new, modern headless approach to digital content creation.

24social for Hospitality

It’s important to note our platform has specifically been built with the requirements and needs of the hospitality sector in mind. Where there are content platforms out there that are flexible and target developers as the main user, 24social is aiming to create a platform with the benefits a headless CMS brings while also ensuring the dashboard tools and interface are easy to use for people of any position within a company. We believe that there is a better way to manage content at scale than has been previously done for the past decade. For hospitality chains who have over 10 venues we believe 24social is the best solution out there for managing content at scale.

What is a Headless CMS?

24social operates as a "Headless CMS". A headless cms is primarily a system to store content. Traditional CMS’ will be directly linked with a front-end UI such as a website or app, however the Headless approach allows content to be served using API’s giving more flexibility to how and where that content is placed as well as de-coupling the UI from the CMS. It is particularly useful for powering content across multiple channels in one place as API’s can be adopted by any technology.

This isn’t a concept that we’ve dreamt up ourselves! We’re part of a global drive to create software that is API-first, Cloud-native SaaS and Headless. If you are interested in learning more about the growing adoption of headless CMS systems, check out the MACH Alliance - a body “helping companies take advantage of the most innovative and flexible enterprise technologies available“.